The Market Research Event 2009

D-I-Y Research Needn't be a Dirty Word-A Practical Guide for Profit and Value Veranda AB

Business, Market & Competitive Reconnaissance: Exploiting Growth Opportunities b... Veranda AB Fast & Cost-Effective Consumer-Driven Early-Stage Package Design

Image & Logo Capturing: Valuing Added Value Summerlin... Segmenting Shopper Opportunities to Prioritize and Win Summerlin... The Evolution of Packaging & Purchasing Environments Summerlin... The New School of Market Research - Creating an Insights Practice in the World o... Summerlin... The State of Online Research Panels Summerlin...

CBS Television City at the MGM Grand: CBS's Innovative Multipurpose Research Fac... Summerlin... Getting Shopper Insights Off The Ground at Dr Pepper Snapple Group Summerlin... Making Segmentation Work: How I Made Marketers Stop Worrying and Love Target Seg... Summerlin... More for Less: Leveraging Research Communities to Maximize Your Budget Summerlin... Realizing a Sustained Collaborative Culture to Support Packaging Innovation Summerlin... Rethinking the Offerings of Your Research Vendors Summerlin...

Networking Break Summerlin...

How Goodyear Used Innovative Qualitative Approaches to Understand Retail Experie... Summerlin... In-Market Measurement: The Power of Attitudinal and Behavioral Data Summerlin... Updates on the Impact from Two Paradigm Shifts on Quality Summerlin... Using Science to Enhance Package Utility Summerlin... You Can Have It All! How Entertainment Weekly Created a Hybrid Community Summerlin...

Bayesian Marketing Mix and ROI Summerlin... Changes Needed in our Surveys to Improve Quality Summerlin... Negotiating the Hairpin Bends of Global Segmentation Research: A Tale of Surviva... Summerlin... Overcoming the Challenges of Packing Innovation in Traditional Industries Summerlin... Retailing: The Return to Personal Selling Summerlin...

Speed Networking Exercise Red Rock-C...

Lunch Charleston...

Advisory to Advocacy: Unleashing the Viral Power of Online Communities Summerlin... An Intervention: Conventional Wisdom/Perceived Reality About Consumer Media Beha... Summerlin... Building a Retail Brand Through Packaging, Consumer Advocacy and Design Summerlin... Has Panel Research Hit the Wall? (And What to do About it) Summerlin... Looking Under the Hood of Corporate Social Responsibility: A Nestle and BuzzBack... Summerlin... Moderated Interactive Discussion: The Retail Environment of the Future Summerlin...

Better Return on Smarter Investment: Know Your Target Summerlin... From Shoppers Insights to Activation: Re-Defining the Lip Balm Category Summerlin... Get Stimulated: Innovating Through Challenging Times Summerlin... Research Quality from the MR Buyer's POV Summerlin... Revolutionizing Market Research: Utilizing Interactive Surveys and Reporting to... Summerlin... Segmentation reveals new ways to Connect Optimally with Consumers in an Economic... Summerlin...

Networking Break Summerlin...

Leveraging Consumer Segmentation: Learning to Build A Brand Summerlin... Marketing Research Momentum: The Scale Effect of Leveraging Global and Cross-Cat... Summerlin... New Data on What Respondents Respond to Summerlin... Potential-Based Segmentation of Retail Trade Areas: A Marketing Investment Model Summerlin... Respondent Engagement: Creating the Optimal Respondent Experience Without Breaki... Summerlin... Using Social Media to Gain Insights for Packaging Innovation Summerlin...

Data is HGH for Growth at 24 Hour Fitness Summerlin... Going beyond the numbers: The Power of Private Communities Summerlin... Multimedia 101: Understanding Consumers Use of Multimedia in the Evolving Intera... Summerlin... New Dimensions of Data Quality Summerlin... Packspex: There's More than Meets the Eye Summerlin... State of Men and Gamers Summerlin...

How Do You Research A Tsunami? A New Era For Market Research Charleston...

Welcome Reception & Grand Opening of the Exhibit Hall Red Rock B...

Continental Breakfast Summerlin... Registration Red Rock F...

Official Welcome From Conference Chairwoman Summerlin...

Yes! Proven Ways For Market Researchers to Become More Persuasive Summerlin...

Buyology: The Truth & Lies About Why We Buy Summerlin...

Networking Break and Book Signing with Martin Lindstrom in the Exhibit Hall Red Rock B...

How Consumer & Market Insights Steers Company Strategy & Innovation Summerlin...

Trend Surfing: Creating Waves of Change Summerlin...

Crowdsourcing: Unleashing the Power of Crowds to Unveil Rich Insights Summerlin...

Lunch Charleston...

Dessert and Coffee in the Exhibit Hall Red Rock B...

Cohabitation: Rethinking the Client/ Consultant Relationship Summerlin... Developing the Model For How Online Brand Communities Work Veranda Getting to Know the Small Business Customer and Evolving Products to Work For Th... Veranda DE Hyundai's Evolving Emotional Connection With Consumers Summerlin... Linking Customer Sat to Sales Through Mystery Shopping Veranda AB Media Mix Measurement at the Olympics Veranda C Research Working Hand in Hand With Strategic Marketing at Sony Summerlin...

B2B Segmentation: Helpful Hints to Address Challenges in Segmenting Organization... Veranda DE Boomers, Gen Xers & Millennials - Aspirations and Hard Choices - An Ethnographic... Veranda Driving Business Value by Fully Integrating Customer Satisfaction & Loyalty Feed... Summerlin... Grow Your Impact: A Change Management Toolkit for Marketing Research and Consume... Summerlin... INTERACTIVE SESSION! Your Consumers Have the Answers; Don't Wait ' Summerlin... Measuring Marketing Effectiveness in a Data Deficient Environment Veranda AB Neurological Testing Reveals the Truth of Audience Engagement Veranda C

Trick or Treat Networking Break in the Exhibit Hall Red Rock B...

20 Days Around The World of Benefits Brokers: A Case Study Veranda DE At Microsoft Research, Quality is Job One Summerlin... Exploring Dimensions of Delicious with Kraft Foods Veranda C From Engineering-Driven NPD to Customer-Lead: Using MR to Shift Focus Summerlin... From Hostile to Loyal: Midas International's Customer Experience Transformation Summerlin... Linking Brand and Customer Experience Research, While Shortchanging Neither Veranda AB Real Experiences in Real Time: Merging Online Bulletin Boards with Home Usage to... Veranda

Driving Organic Growth Through Key Account Expansion Veranda DE Extracting More Value from Multiple Data Streams to Drive Customer Loyalty Summerlin... Lead, Don't React: Transforming Market Research to Improve Business Partner Enga... Summerlin... Managing Knowledge; Maximizing Returns Veranda C Market Research & Innovation: Can this Marriage be Saved? Veranda Measuring and Improving the Long-term Impact from Marketing for Fast Moving Cons... Veranda AB Using Hybrid Research to Fuel the Early Stage Development of Ideas An eBay Case... Summerlin...

Decision Pathway Modeling: Understanding How Your Customers Get To Yes Veranda AB Determining Customer Loyalty Action Priorities In Small-Sample B2B Studies Veranda DE EXPLOR PANEL Last chance to hear from the finalists in the EXPLOR Panel! Veranda C Extending the Value of Research Through Information Dissemination Summerlin... Knocking down Silos to Drive Innovation Momentum Summerlin... The Role of Market Research in Guiding GM Through Bankruptcy Veranda Transitioning to A Customer Centric Organization: Giving Customers a Seat At the... Summerlin...

Networking Reception Red Rock B...

Continental Breakfast Summerlin...

Toyota: Continuous Improvement Through Research Summerlin...

Lessons from the White House: Stories From Obama's Lead Pollster & Strategist Summerlin...

Networking Break in the Exhibit Hall Red Rock B...

Presentation of the Winner of the Annual EXPLOR Award Summerlin...

Why Quality Doesn't Matter A Report on the Terminal Illness of Survey Research Summerlin...

Innovation & Growth: Cultivating The Game Changers Summerlin...

Strolling Lunch and Book Signing with Ram Charan in the Exhibit Hall Red Rock B...

An Inspired Performance in the Fast Changing Luxury Market: How Market Intellige... Summerlin... Choice Modeling and Market Simulation in the Telecommunications Sector Veranda AB Growing Leadership at All Levels: Driving Decision Making Within An Organization Summerlin... The Secret MTV Networks' Online Community Summerlin... VOC Integration - How to Make Multiple Sources of Customer Data Work Together Veranda DE Young Love: A Groundbreaking Study of Kid (and Parent) Brand Affinity Veranda

5 Gum: New and Timeless Methods To Build and Grow A Blockbuster New Teen Brand Summerlin... Client Leadership Takes Multi-Varied Forms Summerlin... Consumer Strategies in the Emerging U.S. Economy Veranda Grow by Focusing on What Matters: Strategy in 3-Circles Veranda DE ProFending: Leveraging Consumer Knowledge to Predict, Prepare for, and Outwit Yo... Veranda AB Speed Networking: Part 2 Summerlin...

Do-It-Yourself Research: Universal Studios Hollywood's Experience Shifting to a... Summerlin... Furthering Segmentation Adoption Through Storytelling & Creativity Summerlin... Insights from the US Census: Innovative Data Collection and Emerging Data Access... Veranda AB Prediction Markets 101: Tapping the Wisdom of Crowds to Predict the Future Veranda DE See the Future: Deciphering Innovation Patterns to Find Tomorrow's Opportunity S... Summerlin... The Live Well Collaborative: A leading edge partnership and innovation model bet... Veranda

Creating New Growth by Innovating Against Consumers' REAL Problems Summerlin... Innovations in Communication Strategy: Delivering Results that Resonate Summerlin... INTERACTIVE SESSION: Analytics & Measurement Wrap Up Veranda AB INTERACTIVE SESSION: Marketing & Brand Insights Wrap Up Summerlin... INTERACTIVE SESSION: Tools & Techniques Wrap Up Veranda DE Understanding Global Consumer Trends: A Look at the Year Ahead Veranda