9:00 AM
1:00 PM
8:15 AM
Image & Logo Capturing: Valuing Added ValueSummerlin B
Segmenting Shopper Opportunities to Prioritize and WinSummerlin C
The Evolution of Packaging & Purchasing EnvironmentsSummerlin E
The New School of Market Research - Creating an Insights Practice in the World of Social MediaSummerlin D
The State of Online Research PanelsSummerlin F
9:05 AM
CBS Television City at the MGM Grand: CBS's Innovative Multipurpose Research FacilitySummerlin B
Getting Shopper Insights Off The Ground at Dr Pepper Snapple GroupSummerlin C
Making Segmentation Work: How I Made Marketers Stop Worrying and Love Target SegmentsSummerlin A
More for Less: Leveraging Research Communities to Maximize Your BudgetSummerlin D
Realizing a Sustained Collaborative Culture to Support Packaging InnovationSummerlin E
Rethinking the Offerings of Your Research VendorsSummerlin F
9:50 AM
10:20 AM
How Goodyear Used Innovative Qualitative Approaches to Understand Retail ExperienceSummerlin C
In-Market Measurement: The Power of Attitudinal and Behavioral DataSummerlin B
Updates on the Impact from Two Paradigm Shifts on QualitySummerlin F
Using Science to Enhance Package UtilitySummerlin E
You Can Have It All! How Entertainment Weekly Created a Hybrid CommunitySummerlin D
11:10 AM
Bayesian Marketing Mix and ROISummerlin B
Changes Needed in our Surveys to Improve QualitySummerlin F
Negotiating the Hairpin Bends of Global Segmentation Research: A Tale of Survival and even (ahem) SuccessSummerlin A
Overcoming the Challenges of Packing Innovation in Traditional IndustriesSummerlin E
Retailing: The Return to Personal SellingSummerlin C
12:00 PM
12:30 PM
1:30 PM
Advisory to Advocacy: Unleashing the Viral Power of Online CommunitiesSummerlin D
An Intervention: Conventional Wisdom/Perceived Reality About Consumer Media Behavior versus The Simple FactsSummerlin B
Building a Retail Brand Through Packaging, Consumer Advocacy and DesignSummerlin E
Has Panel Research Hit the Wall? (And What to do About it)Summerlin F
Looking Under the Hood of Corporate Social Responsibility: A Nestle and BuzzBack Market Research StudySummerlin A
Moderated Interactive Discussion: The Retail Environment of the FutureSummerlin C
2:20 PM
Better Return on Smarter Investment: Know Your TargetSummerlin B
From Shoppers Insights to Activation: Re-Defining the Lip Balm CategorySummerlin C
Get Stimulated: Innovating Through Challenging TimesSummerlin E
Research Quality from the MR Buyer's POVSummerlin F
Revolutionizing Market Research: Utilizing Interactive Surveys and Reporting to Increase both Respondent and Client EngagementSummerlin D
Segmentation reveals new ways to Connect Optimally with Consumers in an Economic DownturnSummerlin A
3:05 PM
3:35 PM
Leveraging Consumer Segmentation: Learning to Build A BrandSummerlin A
Marketing Research Momentum: The Scale Effect of Leveraging Global and Cross-Category ROI ResearchSummerlin B
New Data on What Respondents Respond toSummerlin F
Potential-Based Segmentation of Retail Trade Areas: A Marketing Investment ModelSummerlin C
Respondent Engagement: Creating the Optimal Respondent Experience Without Breaking the BankSummerlin D
Using Social Media to Gain Insights for Packaging InnovationSummerlin E
4:25 PM
Data is HGH for Growth at 24 Hour FitnessSummerlin C
Going beyond the numbers: The Power of Private CommunitiesSummerlin D
Multimedia 101: Understanding Consumers Use of Multimedia in the Evolving Interactive SpaceSummerlin B
New Dimensions of Data QualitySummerlin F
Packspex: There's More than Meets the EyeSummerlin E
State of Men and GamersSummerlin A
5:15 PM
6:00 PM
7:00 AM
8:00 AM
8:05 AM
8:45 AM
9:45 AM
10:30 AM
11:15 AM
11:30 AM
12:15 PM
1:00 PM
1:30 PM
Cohabitation: Rethinking the Client/ Consultant RelationshipSummerlin AF
Developing the Model For How Online Brand Communities WorkVeranda
Getting to Know the Small Business Customer and Evolving Products to Work For Them - a Holistic Research ApproachVeranda DE
Hyundai's Evolving Emotional Connection With ConsumersSummerlin CD
Linking Customer Sat to Sales Through Mystery ShoppingVeranda AB
Media Mix Measurement at the OlympicsVeranda C
Research Working Hand in Hand With Strategic Marketing at SonySummerlin AF
2:15 PM
B2B Segmentation: Helpful Hints to Address Challenges in Segmenting OrganizationsVeranda DE
Boomers, Gen Xers & Millennials - Aspirations and Hard Choices - An Ethnographic Exploration of 3 Generations in the New EconomyVeranda
Driving Business Value by Fully Integrating Customer Satisfaction & Loyalty Feedback into the Business Planning ProcessSummerlin AF
Grow Your Impact: A Change Management Toolkit for Marketing Research and Consumer Insight LeadersSummerlin AF
INTERACTIVE SESSION! Your Consumers Have the Answers; Don't Wait 'Summerlin CD
Measuring Marketing Effectiveness in a Data Deficient EnvironmentVeranda AB
Neurological Testing Reveals the Truth of Audience EngagementVeranda C
3:00 PM
3:30 PM
20 Days Around The World of Benefits Brokers: A Case StudyVeranda DE
At Microsoft Research, Quality is Job OneSummerlin AF
Exploring Dimensions of Delicious with Kraft FoodsVeranda C
From Engineering-Driven NPD to Customer-Lead: Using MR to Shift FocusSummerlin CD
From Hostile to Loyal: Midas International's Customer Experience TransformationSummerlin AF
Linking Brand and Customer Experience Research, While Shortchanging NeitherVeranda AB
Real Experiences in Real Time: Merging Online Bulletin Boards with Home Usage to Get Closer to ConsumersVeranda
4:15 PM
Driving Organic Growth Through Key Account ExpansionVeranda DE
Extracting More Value from Multiple Data Streams to Drive Customer LoyaltySummerlin AF
Lead, Don't React: Transforming Market Research to Improve Business Partner Engagement and Drive ActionSummerlin AF
Managing Knowledge; Maximizing ReturnsVeranda C
Market Research & Innovation: Can this Marriage be Saved?Veranda
Measuring and Improving the Long-term Impact from Marketing for Fast Moving Consumer GoodsVeranda AB
Using Hybrid Research to Fuel the Early Stage Development of Ideas An eBay Case StudySummerlin CD
5:00 PM
Decision Pathway Modeling: Understanding How Your Customers Get To YesVeranda AB
Determining Customer Loyalty Action Priorities In Small-Sample B2B StudiesVeranda DE
EXPLOR PANEL Last chance to hear from the finalists in the EXPLOR Panel!Veranda C
Extending the Value of Research Through Information DisseminationSummerlin AF
Knocking down Silos to Drive Innovation MomentumSummerlin CD
The Role of Market Research in Guiding GM Through BankruptcyVeranda
Transitioning to A Customer Centric Organization: Giving Customers a Seat At the Strategic Decision Making TableSummerlin AF
5:45 PM
7:00 AM
8:00 AM
8:45 AM
9:30 AM
10:10 AM
10:20 AM
11:00 AM
12:00 PM
1:15 PM
An Inspired Performance in the Fast Changing Luxury Market: How Market Intelligence Fuels Infiniti's SuccessSummerlin AF
Choice Modeling and Market Simulation in the Telecommunications SectorVeranda AB
Growing Leadership at All Levels: Driving Decision Making Within An OrganizationSummerlin BE
The Secret MTV Networks' Online CommunitySummerlin CD
VOC Integration - How to Make Multiple Sources of Customer Data Work TogetherVeranda DE
Young Love: A Groundbreaking Study of Kid (and Parent) Brand AffinityVeranda
2:00 PM
5 Gum: New and Timeless Methods To Build and Grow A Blockbuster New Teen BrandSummerlin AF
Client Leadership Takes Multi-Varied FormsSummerlin BE
Consumer Strategies in the Emerging U.S. EconomyVeranda
Grow by Focusing on What Matters: Strategy in 3-CirclesVeranda DE
ProFending: Leveraging Consumer Knowledge to Predict, Prepare for, and Outwit Your CompetitionVeranda AB
Speed Networking: Part 2Summerlin CD
3:00 PM
Do-It-Yourself Research: Universal Studios Hollywood's Experience Shifting to a DIY Internal Research DepartmentSummerlin BE
Furthering Segmentation Adoption Through Storytelling & CreativitySummerlin AF
Insights from the US Census: Innovative Data Collection and Emerging Data Access ToolsVeranda AB
Prediction Markets 101: Tapping the Wisdom of Crowds to Predict the FutureVeranda DE
See the Future: Deciphering Innovation Patterns to Find Tomorrow's Opportunity SpaceSummerlin CD
The Live Well Collaborative: A leading edge partnership and innovation model between corporations and universities to develop products and services for the 50+ consumer.Veranda
3:45 PM
Creating New Growth by Innovating Against Consumers' REAL ProblemsSummerlin CD
Innovations in Communication Strategy: Delivering Results that ResonateSummerlin BE
INTERACTIVE SESSION: Analytics & Measurement Wrap UpVeranda AB
INTERACTIVE SESSION: Marketing & Brand Insights Wrap UpSummerlin AF
INTERACTIVE SESSION: Tools & Techniques Wrap UpVeranda DE
Understanding Global Consumer Trends: A Look at the Year AheadVeranda
